Botanik Branding

Visual identity and packaging design for a natural soap brand

Botanik Naturals is a fictional soap label developed as a compact branding case study. Inspired by Etsy trends and small-batch aesthetics, the project explores how a handcrafted brand can look professional, cohesive, and scalable. My goal was to build a visual identity that feels natural, trustworthy, and ready for seasonal storytelling.

Tools

Infinite Painter, Photoshop, Canva, eRank, Marmalead, EverBee

Duration

May – June 2025

Design Process

I started by researching design trends on Etsy using eRank, Marmalead and Everbee, then created a mood board with colors, textures, and visual cues from nature. I sketched logo ideas digitally, explored multiple alternatives, and refined the final design around a structured arch and soft floral motif. From there, I defined a color palette, selected typography, and applied the branding across packaging and digital content.

A collage featuring botanical illustrations of plants, herbs, and berries, along with text labels like "Wildflower Apothecary" and "Wildflowers." The color palette includes shades of beige, green, gray, and black with various floral and foliage patterns.
Sketches of botanical labels and illustrations for a product called Botanik, featuring simple line drawings of flowers and leaves, some with decorative borders and descriptive text such as "Fresh scent" and "Information about soap."
A comparison chart of different logo designs and fonts for the brand 'Botanik'. The chart displays various stylized 'B' logos with botanical motifs, and the font styles used for the word 'Botanik' in different types, each in a row, with some logos and text on dark green backgrounds and others on light beige backgrounds.
A grid of twelve labels with flower illustrations and the word "Botanik" in different fonts and styles.

Logo Deliverables

  • Primary Logo – For packaging, website headers, and print materials

  • Vertical Version – Compact option for stamps, inserts, or vertical layouts

  • Wordmark – For minimalist uses like invoices, hangtags, or social media

  • Monogram/Icon – Ideal for stickers, profile pictures, and small formats

Core Elements:
The logo combines structure and softness: the arch symbolizes stability and reliability — a sign of quality. The flower adds an organic touch that highlights the natural character of the brand.

Design concepts for a brand logo including monogram, primary logo, vertical lockup, and wordmark. Features a flower illustration and the word "Botanik" in various styles and colors of green and beige.

Typography & Color Palette

Colors:

  • #f0eadc – evokes natural materials & handmade products

  • #868460 – a calm, grounded mix of warm & cool tones

  • #314335 – represents growth & botanical purity

  • #0e0022 – adds depth, elegance, and contrast

Typography:

  • Bookmania – classic serif font for logo & headlines – stands for craftsmanship & timelessness.

  • Inter – modern, geometric sans-serif for body text & subtitles – used also in all caps with generous tracking for clarity and lightness.

Sample business card with botanical theme, showing the business owner's name Philip Glanz, contact information, and a logo with butterfly illustrations, on a green background with color swatches at the bottom.

Core Collection

The main line was designed in a 9×2 inch format – optimized for small batches and handcrafted packaging. Three subtle color tones reflect the natural aesthetic and clean branding of Botanik.

Green label for Botanik Garden Ash soap with illustrations of leaves.

Garden Ash

Sage, Lavender & Vetiver

Soap packaging featuring botanical illustrations, the label reads "Botanik" and mentions ingredients like eucalyptus, pine, and rosemary, with a story about sustainable, hand-poured soap in a neutral, natural color scheme.

Forest Wake

Eucalyptus, Pine & Rosemary

Product label for Botanik River Moss with mint, lemongrass, and oakmoss, 120 grams, dark purple background with green botanical illustrations, barcode, and icons for eco-friendly and cruelty-free.

River Moss

Mint, Lemongrass & Oakmoss

Instagram-Carousel

A 5-part Instagram post introduces the brand, design elements, and seasonal variants. The simulation demonstrates how Botanik Naturals could launch with a cohesive and visually strong social media presence.

Graphic showcasing Botanik facial soap collection with different scents, elegant labels, and natural, botanical-inspired design, including product descriptions and color swatches.

Seasonal Collections

Soft Bloom – Spring Collection
Delicate pastel tones reflect early blossoms and cool morning air. Illustrations and floral-herbal scents create a gentle start to the season.

Berry Harvest – Summer Collection
Forest green, cream, and deep berry red embody the richness of summer: ripe berries, herbs, and sunshine. The palette conveys warmth and naturalness while maintaining the handmade character.

Three bars of botanical soap from the Soft Bloom collection, each with floral labels in different colors: navy blue, light pink, and dark purple.
Three herbal soap bars with botanical labels, labeled Wild Grove, Crimson Fig, and Amberberry, arranged in a row against a light background, with illustrations of berry branches and text indicating berry harvest themed summer collection.

This project allowed me to explore branding from concept to execution — with a focus on visual cohesion, market trends, and product storytelling. Through Botanik, I learned how small details in packaging, color, and typography can help express a brand’s values and connect with its audience.

A bar of Botanika soap labeled 'Forest Wake' with eucalyptus, pine, and rosemary, placed on a lacy beige cloth, surrounded by natural decorative elements and a wooden brush.