Botanik Branding

Visual identity and packaging design for a natural soap brand

Botanik Naturals is a fictional soap label developed as a compact branding case study. Inspired by Etsy trends and small-batch aesthetics, the project explores how a handcrafted brand can look professional, cohesive, and scalable. My goal was to build a visual identity that feels natural, trustworthy, and ready for seasonal storytelling.

Tools

Infinite Painter, Photoshop, Canva, eRank, Marmalead, EverBee

Duration

May – June 2025

Design Process

I started by researching design trends on Etsy using eRank, Marmalead and Everbee, then created a mood board with colors, textures, and visual cues from nature. I sketched logo ideas digitally, explored multiple alternatives, and refined the final design around a structured arch and soft floral motif. From there, I defined a color palette, selected typography, and applied the branding across packaging and digital content.

Logo Deliverables

  • Primary Logo – For packaging, website headers, and print materials

  • Vertical Version – Compact option for stamps, inserts, or vertical layouts

  • Wordmark – For minimalist uses like invoices, hangtags, or social media

  • Monogram/Icon – Ideal for stickers, profile pictures, and small formats

Core Elements:
The logo combines structure and softness: the arch symbolizes stability and reliability — a sign of quality. The flower adds an organic touch that highlights the natural character of the brand.

Typography & Color Palette

Colors:

  • #f0eadc – evokes natural materials & handmade products

  • #868460 – a calm, grounded mix of warm & cool tones

  • #314335 – represents growth & botanical purity

  • #0e0022 – adds depth, elegance, and contrast

Typography:

  • Bookmania – classic serif font for logo & headlines – stands for craftsmanship & timelessness.

  • Inter – modern, geometric sans-serif for body text & subtitles – used also in all caps with generous tracking for clarity and lightness.

Core Collection

The main line was designed in a 9×2 inch format – optimized for small batches and handcrafted packaging. Three subtle color tones reflect the natural aesthetic and clean branding of Botanik.

Garden Ash

Sage, Lavender & Vetiver

Forest Wake

Eucalyptus, Pine & Rosemary

River Moss

Mint, Lemongrass & Oakmoss

Instagram-Carousel

A 5-part Instagram post introduces the brand, design elements, and seasonal variants. The simulation demonstrates how Botanik Naturals could launch with a cohesive and visually strong social media presence.

Seasonal Collections

Soft Bloom – Spring Collection
Delicate pastel tones reflect early blossoms and cool morning air. Illustrations and floral-herbal scents create a gentle start to the season.

Berry Harvest – Summer Collection
Forest green, cream, and deep berry red embody the richness of summer: ripe berries, herbs, and sunshine. The palette conveys warmth and naturalness while maintaining the handmade character.

This project allowed me to explore branding from concept to execution — with a focus on visual cohesion, market trends, and product storytelling. Through Botanik, I learned how small details in packaging, color, and typography can help express a brand’s values and connect with its audience.